This penchant for over-engineered products is something I wear on my sleeve – trousers, and shoes. Alongside the Asgard Parka on that frosty morning, I paired it with Danner hiking boots (despite never walking up anything close to a hill), a GORE-TEX cap (although it wasn’t raining) and a ridiculous pair of Elmer fleece gloves (that made my hands sweat so much I was forced to take them off).
Arksen’s apparel perfectly appeals to someone like me – obsessed with technical features, even though I’ll probably never use them to their full potential. And it perfectly appeals to someone who will push them to their limit, day after day.
And personally, that’s what I find makes the brand so special. Yes, it has been designed to take you to all corners of the earth, but it’s still just as apt for sitting outside a restaurant waiting for your massive high-calorie sandwich to be delivered.
Only certain people will understand the joy of wearing something massively over-engineered, just as only certain people are brave enough to take Arksen’s apparel to the places it’s actually been designed for.
Arksen appeals to a certain type of person. And that person can live very different lives – whether they’re scaling Kilimanjaro, or just walking to a cold office with a look of smug grin affixed to their face.
Arksen doesn’t really make clothes for places. It makes clothes for people who like well-made things. Some of those people climb mountains. Some of them sit on cold trains. Some of them walk to offices that refuse to turn the heating on.
Some people will take the Asgard to the ends of the earth. Others will wear it to work. Both feel totally reasonable. And that’s exactly why it’s the first jacket I pull out of my wardrobe when I’m rudely awoken by people scraping ice off their windscreens.”